Brad Farris was known to skip school to fish at the Ross Barnett Reservoir and continued on a path of all things hunting and fishing as he worked at a very young age in an archery shop fletching arrows, which led to Brad being a leader and manager of food plots at Tara Wildlife, a bow hunting only operation on the Mississippi River. From there, Brad worked for Primos Hunting, running the TV and Video Department for 20 years, and was really good at it, winning the industry's top awards more times than once for the TV Show Primos TRUTH About Hunting. From there, Brad stretched his learning curve and worked with Delta Land Company out of Baton Rouge, learning a lot about working with the oil and pipeline industries to mitigate impacts on our natural resources. With such a strong background and “hands-on” experience in managing land for its best use around wildlife habitat, Brad found his true calling in the Real Estate business, selling and finding properties for discerning sportsmen. He even takes on the role of helping these sportsmen figure out what the best wildlife habitat practices are for these properties. Brad now lives with his wife Kathy and daughter Morgan, and son-in-law Sam on their 500-acre spread called River Falls on the Big Black River, and boy is it a showplace of what can be done if you know how. (You should ask this Granddad to be if he is excited about being a Granddad.)