Why Swapa Land™?

SWAPA was created by three unique individuals who were all raised with strong connections to the land. What is SWAPA LAND™? Soil, Water, Air, Plants, and Animals; hence, SWAPA the acronym for what we all cherish.

Nick Thomas is synonymous with CONSERVATION, having founded and grown Steward Link, LLC, a company that recognizes, applies for, and helps implement USDA and Private conservation practices that give back to all of us. After all, everything we do that impacts the Soil, Water, Air, Plants, and Animals ends up downstream. No matter where you manage land, as a Steward of the Land, your conservation practices impact us all. You work to protect what you love and cherish, so no matter whether your passion is Ruffed Grouse in Minnesota, Waterfowl in your favorite flyway, big bucks in the Midwest, or Wild Turkeys from California to New York, Nick has been “hands-on” implementing programs for the Steward of the Land for 26 years, such as CRP, WRE, CSP, EQIP, and disaster relief programs through the USDA’s NRCS offices. With Nick’s complete understanding of how these Conservation Programs can add value to the land, it was a natural step for Nick to recognize values in real estate, putting the right sellers and buyers together. Nick’s wife, Katie, is a pediatrician at a hospital in Grenada, Mississippi, and they have a son and daughter who are turkey killers! 

Nick Thomas

Frank S. Brumfield, where do I start? This man has accomplished more than most of us dream about in our lifetime. Frank hails from a row crop farm in Inverness, Mississippi, and, like Nick Thomas, graduated from Mississippi State. When he graduated in the 80s, his Dad said, “Son, things are in a very tough AG cycle right now. The farm will always be here, but this is an opportunity to see what else is out there. Go find and make your way.” Frank ended up in the city he now calls home, Chicago, and for the longest time, was a very active and successful trader on the Chicago Board of Trade. Having retired from the trading world, Frank has built an empire focused on investing in land and agriculture, including grain distribution, soybean oil production, row crop farms, cattle ranch operations, and many other diverse endeavors. Look him up at www.fsbcompanies.com. Frank’s involvement with us and impact on our lives proves that he is a key piece to SWAPA, realizing its potential in helping buyers and sellers of real estate. Frank and his wife, Mary Frances, live in Chicago and have raised three incredible children: Swayze, Blake, and Lucy.

Frank S. Brumfield

And then there is me, Will Primos. All I wanted to do growing up was fish and hunt. Being raised on a 52-acre property on the edge of town gave me untold opportunities to pull my little red “RADIO FLYER” wagon to our lake to fish for bass and bluegill or chase small game to my 6-year-old heart’s content with my trusty Sheridan Pellet Gun. From there, there were quail, ducks, deer, and turkeys every chance I got. A great team of devoted hunters and I built Primos Hunting into a household name and brand in the hunting industry. Along the way, I learned that places with the right habitat held more critters, and I learned to cherish and love those places. Now, as a partner with Nick Thomas in Steward Link®, LLC, we help the Steward of the Land put conservation practices to work, making the habitat and the land better for all of us. My wife Mary is one of the best elk callers I have ever hunted with, and she ain’t a bad shot on turkeys either. It was only natural, due to all our combined 103 years of knowledge, for us to come together: Nick, Frank, and myself to create a path for helping the buyer and seller realize their dreams of land ownership.

Welcome to SWAPA, 
Will Primos

Will Primos
SWAPA LAND

PO Box 2057
Learned, MS 39154