The Truth About Conservation

Five of the nation’s greatest conservation organizations, in partnership with renowned conservationist, outdoorsman, and SWAPA Land Co-Founder Will Primos, launch the “Truth About Conservation” a public awareness campaign and firearm auction that will pull back the curtain on the critical need for wildlife habitat management and raise necessary funding for conservation.

The campaign will offer a once-in-a-lifetime opportunity to give back to conservation through a historic firearm auction that will feature Primos’ iconic collection of Purdey hammer shotguns, a compilation of rare and one-of-a-kind guns, including .410, 28, 20, 16, & 12 gauges. This collection, unlike any other, will be auctioned online December 5, 2025, with proceeds benefiting Primos’ beloved organizations dedicated to wildlife conservation, including the Congressional Sportsmen’s Foundation, Ducks Unlimited, the National Wild Turkey Federation, Rocky Mountain Elk Foundation, & Pheasants Forever and Quail Forever.

"Will’s dedication to hunting and conservation is evident. He is an example of it day in and day out and not just by his support of RMEF that spans more than three and a half decades. He does so with his actions. We’re grateful for this concerted effort to benefit like-minded conservation groups that care and do so much for elk and many other wildlife species."

Kyle Weaver, President and CEO of Rocky Mountain Elk Foundation

The truth is, anglers and hunters do more than any other group to protect wildlife and their habitats, and sharing The Truth About Conservation is about building awareness around that truth. This connection between wildlife funding and conservation is part of the "Circle of Conservation" - an inseparable cycle where habitat, policy, and community intersect. Conservation doesn’t exist in isolation; it requires public understanding.

“Rock Island Auction Company is proud to have been selected to auction this one-of-a-kind grouping from The Will Primos Purdey Collection. This donation and Mr. Primos’ commitment to the legacy of five of the most effective conservation organizations in the world, ensures that North America’s abundant natural resources and great hunting heritage remains for many generations to come!”

Kevin Hogan, President, Rock Island Auction Company

All proceeds will go directly to five of the nation’s greatest conservation organizations Will Primos selected for their outstanding history of wildlife and habitat conservation: Congressional Sportsmen’s Foundation, Ducks Unlimited, the National Wild Turkey Federation, Rocky Mountain Elk Foundation, & Pheasants Forever and Quail Forever.